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The Voice of Customer Analysis That Writes Your Copy For You

Dec 23, 2025

The Voice of Customer Analysis That Writes Your Copy For You

I fed 22 testimonials into AI and asked it to extract the exact words my customers use. What came back was a copy goldmine.

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I Taught AI Everything I Know About Marketing (Here's What Happened)

Dec 16, 2025

I Taught AI Everything I Know About Marketing (Here's What Happened)

I wrote a 2,000-word instruction manual for an AI. Not a quick prompt. A full operating manual. Here's what happened.

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I Gave Claude the Same Prompt Twice. Once Naked. Once With My 10 Files. The Difference Will Make You Uncomfortable.

Dec 9, 2025

I Gave Claude the Same Prompt Twice. Once Naked. Once With My 10 Files. The Difference Will Make You Uncomfortable.

This is what the system from my last post actually produces. Same prompt. Same AI. Completely different output.

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I've Written Copy for 15 Years. Here's How I Trained Claude to Outperform Me in 5 Minutes.

Dec 2, 2025

I've Written Copy for 15 Years. Here's How I Trained Claude to Outperform Me in 5 Minutes.

And the 10 .md files you need in your arsenal — whether it's ads, emails, VSLs, webinars, longform or short — plus the one file that turns it all into Picasso-level art in words.

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I Fed Claude 19 Years of My Life. Here's What It Built Me.

Nov 25, 2025

I Fed Claude 19 Years of My Life. Here's What It Built Me.

How one marketer used Claude to process 48,000 emails, build a React Native app, code a website, and deploy a full client growth engine — all through conversation.

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