Archive

Jun 10, 2026

This Week's Upgrade Was Subtraction: One Agent to Run the Other 14.

Two months ago I built 14 AI agents. This week I built one to run them all. The upgrade was not more. It was less.

Jun 3, 2026

I Went Looking for the Cutting Edge. Turns Out I Was Standing On It.

The week AI got loud: four big releases in seven days. Here is the system-check I run so I double down instead of drifting.

May 27, 2026

The $0 Focus Group: How I Built a Simulated Panel of Ideal Clients Inside Claude

Solo operators: how to get honest, market-specific feedback on your copy and offers without a paid focus group.

May 20, 2026

One Path Doesn’t Win. Here’s What Netflix, Universities, and Peloton Know That Most Coaches Don’t.

This week I pulled all my numbers, then went wide — researching what Netflix, Universities, Duolingo, Peloton and MasterClass know about delivery that most coaches don’t. The gap was bigger than I expected.

May 13, 2026

I Generated 5 Meta Ad Angles in Minutes. And They Are Running This Week.

How AI compressed days of ad creative work into 6 minutes — plus the Meta and Google ad changes that matter most this week.

May 6, 2026

Everyone Uses AI to Disappear. I Use It to Show Up at Exactly the Right Moment.

I built agents to find subscribers stuck inside our funnels — then sent each of them a hand-written message at exactly the right moment. The bookings climbed inside a week. Here's the build.

Apr 29, 2026

Voice DNA Is Living Tissue. This Week's Refinement Pass.

Why generic .md files output guff, and the audit prompt I run weekly to keep my Voice DNA file alive.

Apr 22, 2026

Idea to Live Ads in 3 Hours. Then the Token Bill Came.

A week of wins, FU moments, and model shopping. DeepSeek vs Claude. Why the AI "experts" online mostly aren't. And a note for the 1% leaning in.

Apr 8, 2026

I Built 14 AI Agents This Week. Here's What It Actually Looks Like.

14 agents. Live. Producing. Here's the full system, what each one does, and why I nearly quit building it four times.